One thing we have learned from the past two decades of digital marketing is that personalization matters. No matter how invasive the techniques to find out through our online footprints who we are, what we are (currently) doing, and predicting what we are planning to do
Read More
When marketing is done well, we are often entertained and educated, but more importantly, we are motivated toward taking an action. Unfortunately, most marketing is not done well. Within video especially, advertising is often annoying and it interrupts us, and yet it is
Read More
As the CEO of a startup in the media industry, I have been staring at the numbers in this space every day for more than three years. Sometimes the numbers are consistent, but sometimes you must dig and think more deeply about the data to make sense of the dislocation, o
Read More
Five years ago, after successfully exiting my last company, I was remodeling my home and I saw the most beautiful pendant lights on the show ‘House of Cards’ in Frank and Claire’s kitchen. They were the right color, size and style, but the problem was that while I
Read More
We are excited to announce the addition of Brett Claywell to the revealit team in the role of Chief Content Officer. Brett will focus on content production and licensing on behalf of brands using revealit's shoppable video platform. Brett combines almost two decades of
Read More