Industry News November 12, 2018

Choice Beats Interruption

In a recent article from digital marketing platform provider Instapage, author Stephanie Mialki discusses the growing video advertising trend of native advertising, which Outbrain defines as “any paid content that is in-feed and inherently non-disruptive.” The aut

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Industry News July 10, 2018

Video App Garners More Viewers than TV

You may have missed the Deadline.com article by Dominic Patten (@DeadlineDominic) discussing the Season 5 premiere of the drama Power, starring Curtis "50 Cent" Jackson, but there was an important data point from this article about the Starz app viewer data, which is ye

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Industry News May 17, 2018

Speeding Up VR Adoption

A Wall Street Journal video published in March highlights the Virtual Reality (VR) special effects within the new film 'Ready Player One' and asks the question: "Can Spielberg's film speed up adoption of VR?" The video discusses the limited consumer reach of VR today

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