Lessons from the decline in Broadcast TV
Five years ago, after successfully exiting my last company, I was remodeling my home and I saw the most beautiful pendant lights on the show ‘House of Cards’ in Frank and Claire’s kitchen. They were the right color, size and style, but the problem was that while I could see them, I could not shop for them, I could not perform any research on them, and I could not share them with my wife to get her blessing.
I remember thinking at the time that video advertising is truly broken. Why am I bombarded with ads for things I’m not interested in, and why can’t I shop what I see?
That day, I decided to start revealit, a company dedicated to allowing viewers to shop what they see in video and putting the viewer at the center of the experience.