revealit Signs MOU with Havoc TV
Announced today, revealit has signed a Memorandum of Understanding (MOU) with Havoc TV (“Havoc”), a multi-platform network that produces original and compelling brand-integrated content focused on music, extreme sports, and independent culture, in partnership with 100 of the top creatives, influencers, and athletes in the world. Take a quick scan of the Havoc TV website and you’ll find videos from many globally-recognized artists, such as Chance the Rapper, Skrillex, Silversun Pickups, Snoop Dog, and DJ Aoki.
Havoc TV provides a streaming service that is carried by nearly every cable TV provider in the U.S., encompassing more than 100 affiliates. The company also operates a 24/7 interactive, social TV channel available on 30 cable and satellite TV operators worldwide, including a satellite feed over Europe, with the Havoc TV app also available on iOS, Android, Roku, Chromecast and Amazon Fire. Further, K2 Studios, Havoc’s sister company, is one of the leading producers, distributors, and libraries of sponsored 4K IMAX films to museums, planetariums, and foundations around the world. . If you own a smart TV, you’ve likely seen their app.
Why this partnership is important
revealit has a unique premium video platform that delivers rich, interactive viewing experiences that are contextual (relevant to you and the content you are watching), self-directed (the viewer is always in control) and social (the experience is interactive, educational, and engaging).
Using revealit’s patent-pending artificial intelligence (AI) engine, revealit identifies products in each frame of a video, and then enables the viewer to pause and interact with the products they see in-frame. Want to watch a video uninterrupted by advertising? Go ahead and do that. See something on-screen and want to find out more, or even purchase? We enable that.
With revealit, viewers can research what they see, bookmark what you want to investigate later, compare products, add your recommendations, make an immediate purchase, and share products across your social networks – all without switching context. In other words, you can do all of this, then go right back to watching your video where you left off.
How revealit and Havoc TV will work together
As part of this agreement, the two companies will conduct research with relevant brands, agencies and consumers, and collaborate on marketing, business models, revenue streams, and methods to best present brands on revealit’s interactive platform utilizing Havoc content, distribution, and technology.
From revealit Founder & CEO Garry Smith:
Partnering with Havoc gives revealit access to an extensive affiliate network, encompassing more than 55 million TV homes, and an extensive catalog of video content. This relationship will help both companies transform viewer interactions in video into entertainment and research that is social, contextual, and puts the viewer in control.
According to Havoc TV CEO Ryan Kresser:
Havoc and our sister company K2 Studios haves been making brand-integrated, and influencer-driven video and films since the 1990s. As the world transitions away from broadcast to video on the internet, we are excited by the opportunity to use our expertise and extensive back-catalog in conjunction with the revealit platform to offer brands self-driven, interactive video experiences.
This partnership allows Havoc to use its content, apps, Linear TV relationships, influencer relationships, and existing footprint in 55 million households to offer brands a contemporary, social engagement inside the video, and genres viewers are demanding.
We are excited about this new partnership with Havoc TV, and look forward to working together to create even more engaging viewer experiences.
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