Shoppable Ad Formats on the Rise

As the CEO of a startup in the media industry, I have been staring at the numbers in this space every day for more than three years. Sometimes the numbers are consistent, but sometimes you must dig and think more deeply about the data to make sense of the dislocation, ongoing experiments, and big bets being conducted right before our eyes.

So, let’s try and dig through the shrapnel together and see if it makes sense:

1. Media consumption is flat
2. Broadcast TV is down
3. Subscriptions are up while cable is down
4. TV over the internet (OTT) is up
5. Overall, digital video ad spend is up

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