Video App Garners More Viewers than TV
You may have missed the Deadline.com article by Dominic Patten (@DeadlineDominic) discussing the Season 5 premiere of the drama Power, starring Curtis “50 Cent” Jackson, but there was an important data point from this article about the Starz app viewer data, which is yet another indication that the ways in which we consume television and video entertainment is rapidly evolving.
According to Patten:
- Viewership for Starz on July 1st was up 5% from the Season 4 premiere to 2.8 million.
- Perhaps more interesting for Starz and Power is that App growth continued from the July 1st Season 5 opener well into the July 4th holiday and beyond last week with 84% more customer adds than was experienced in 2017.